Many businesses keep doing the same thing week after week, month after month, year after year, without taking the time to determine if it’s working or not. In some cases, it’s hard to determine if your advertising is indeed working. A steady stream of new customers coming in the door is a good indicator, but it doesn’t always work that way. Although people will sometimes come in with a newspaper ad in hand, radio unfortunately has no equivalent. People don’t just come in and say “I heard your ad on the radio and I want to buy a new refrigerator.” However, radio can be far more effective and persuasive than a newspaper ad.
First of all, radio tends to be subliminal. People hear radio ads day after day and don’t act on them immediately because they have no need for your product or service. However, when they do, businesses that have advertised consistently are the ones most likely to get the business because they have established themselves as the place to buy a anew refrigerator, or the place to call when your plumbing needs fixing. It’s called “top of mind awareness.”
At Delta Radio Network, we can show you how to use consistent radio advertising to establish top of mind awareness and we can also show you how to track the results of your advertising so you can determine what’s working and what’s not. Call us at 662-378-2617 for a no-obligation consultation.
